Triggered By Their Posts?

Just Unfollow Them. It’s OK.

Maybe they are crushing it in ways you wish you were. Maybe they’re doing what you know you "should" be doing. Or maybe they just make you feel like you’re not measuring up.

It's OK to unfollow them. You're not being petty. You're not being unprofessional and I am going to tell you why in just a sec.

But first…

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Welcome to the very first edition of Your Brand At Work

If you shared your email with me last week it’s good to see you! If you shared it more than a few months ago and are just hearing from me … well, that’s on me😬.

But I’m here now, and I promise to make this worth your time.

And … as you can tell, this is a REAL TALK newsletter all about building a personal brand at work.

No fluff. No influencer stuff. Just practical, actionable strategies to help you:

• Thrive in your role

• Lead with influence

• Get recognized and respected for the work you do

But before we get back into today’s topic—let’s be honest. Nobody wants noise in their inbox. So if this isn’t your thing, just hit unsubscribe. No hard feelings. Promise! We can still stay connected on LinkedIn or on IG.

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Still here? Good.

You ever log onto LinkedIn, Instagram, or wherever… and BAM!

There it is. That one post.

The one that hits you in a way you weren’t expecting.

Maybe it sparks a little jealousy.
Maybe it makes you feel behind.
Maybe it reminds you of something you should be doing but aren’t.
Maybe… that person just annoys you.

I hate when I feel that way.

But let’s be real—we all do sometimes. So let me say this loud and clear:

Unfollow Them. It’s OK.

Seriously head over to their profile and unfollow them. And don’t worry—they won’t get a notification.

✅ On LinkedIn or Facebook? You can unfollow and still stay connected.
✅ On Instagram, TikTok, or Substack? Just mute their posts so they stop showing up in your feed.

Why?

It’s not because they did anything wrong. This isn’t about jealousy or hate. It’s about protecting your peace and making sure you’re stepping into spaces that motivate rather than drain you. YOUR feed should make YOU feel good."

That being said, I’m not letting you off that easy.

Sometimes, that trigger is a mirror, reflecting something you need to work on. But if it’s only making you feel stuck instead of inspired? Unfollow. Then ask yourself why—and what you can do about it on your end.

Don’t let a few posts steal your focus—or the opportunities to build your brand where it matters.

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ALRIGHT… I'M A LITTLE CURIOUS

I sure did… and I feel a lot better for it.

Until next time, happy branding!

Cher

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COMING UP NEXT SATURDAY:

A LinkedIn Post Fix You’ll Want to Keep

📌 Why starting your post with "I'm honored" is making people scroll past your biggest achievements—and how to fix it.

🔥Plus: Five LinkedIn post openers that grab attention and make people actually care about what you have to say. (Especially if you're announcing a promotion or speaking at a conference!)

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P.S. If you made it this far, you’re exactly who this newsletter is for. Stick around—I’ve got some epically useful strategies coming your way.

Need something right now? Take my free personal branding assessment. Your customized report will give you the insights you need to start upgrading your brand at work.

Remember branding works, when you do the work!